The Success of Tokopedia, the unicorn company in Indonesia

 Tokopedia is a successful E-commerce business in Indonesia that was founded by two computer engineers, William Tanuwijaya and Leontinus Alpha Edison in 2009.

They would like to enrich small shops in Jakarta, and planned to make an EC site for selling their products.

However they didn’t have enough funds.

And it wasn’t so ordinary for people to buy products through the Internet at that time.

That’s why RAKUTEN, the famous EC company in Japan, had failed in Indonesia.





The founders of Tokopedia started their small business doing things such as making the BBS for classified advertisements.

They had improved their site both technically and made it more user friendly for years while the Indonesian economy was growing in the beginning of the 2010s.

At that time, the volume of the middle class increased in Indonesia especially around Jakarta.


They began to enjoy their life as consumers.

New shopping malls were built everywhere, and they began to use personal computers and mobile phones.




These trends pushed Tokopedia’s business to be successful.

They earned a lot of money and employed many staff members and built a steady team.

They also have received investments from various companies including CyberAgent and SoftBank in Japan.


Now Tokopedia is one of the most successful companies in ASEAN area.

It’s a Unicorn Company, meaning it was founded within the last 10 years, is based on technology, and is valued over 1 billion dollars.

One of the investors of Tokopedia says,
“I suppose the key to success is steady efforts of the founders. 

They continued to improve and develop their business even if they couldn’t do well, because they wanted to do it for not only themselves but also for small shop owners.

That’s why I advise the mind of contribution for someone is important for the business founders.

If your success will help someone, it motivates you to complete your goal even if you meet some difficulties. ”



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